About Us

For over 40 years, North Central Utility (formerly Badger Utility) has been guided by the same basic principles:

  • Provide superior customer service
  • Stand behind the products and services we offer
  • Grow relationships with our customers, vendors and business partners

We are one of the largest semi-trailer dealerships in the nation and the largest in the North Central region with 9 locations throughout Wisconsin, Minnesota and North Dakota. We offer reefer, dry van and flatbed trailers from Utility Trailer Manufacturing at all locations and vocational trailers from MAC Trailers including flatbeds, dumps, pneumatic tanks, transfer trailers and RGN’s in Wisconsin. Whether you’re looking for new or used semi-trailers, our friendly, knowledgeable sales staff will help you find the right trailers for your operation.

For your convenience, we stock nearly $3 million in heavy-duty truck and trailer parts with a team of dedicated parts professionals ready to help you. Our service departments offer everything from routine maintenance, certified DOT inspections and precision laser alignment of your truck and trailer as well as complete wreck repair for trailers of all makes and models. Whether you need new brakes, a suspension rebuild, frame straightening or custom fabrication, no job is too big or too small for our skilled service technicians.