North Central Utility

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Company History & Philosophy

North Central Utility has come a long way since 1976, when we were founded in Madison, Wisconsin. Back then, the entire organization consisted of our two co-founders working out of an office at a truck stop with a single semi to pull our trailers to sales calls. Despite the inauspicious beginning, we quickly stood apart from the crowd. Folks realized we were in it for the long haul; to stand behind the sale, provide value-added service and build quality relationships with our clients.

Thanks to those relationships, it wasn't long before we outgrew our truck-stop home and built new facilities nearby. In the years since, we've continued to expand throughout Wisconsin to serve you from our additional locations in Waukesha, Wisconsin Rapids, Wausau, Kaukauna, and Eau Claire.

Since acquiring the rights to Utility Trailers sales in Minnesota and North Dakota in 2014 from AllState Peterbilt, we have continued to grow.  Locations in Fargo, ND and Rogers, MN are just the beginning to the new frontier in the North Central Midwest. 


 At North Central Utility, we’ve seen our industry change since our inception in 1976. What hasn’t changed is our philosophy. These are some of the values that mean as much to us today as they did when we began in 1976:

  • We will always treat our customers honestly and respectfully, regardless of size.
  • We will always build lasting relationships around higher service, not lower ethics.
  • We will always do everything in our power to solve our customers’ issues quickly, efficiently and seamlessly.
  • We will always strive to Deliver Value as a dealer and service supplier.


We’re grateful to have had the opportunity to demonstrate our philosophy over the years, but it wouldn’t be possible without a great team to back it up. You see, we also value our employees and are proud to say that our team’s combined experience totals over 400 years—many have been with us for more than 20 years. This experience and dedication underscores our philosophy.


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